Its lovely to have friends that are geeky enough to discover super cool new creations all the time; friends that know you well enough to know that you, too, love their geeky-cool findings; friends that feel comfortable enough exposing themselves for the geeks that they really are by sharing with you links about their hyper geeky encounters. If you're on the FITC website - and you are - then you know what I'm talking about.

This is exactly how this video made its way to my inbox.

What's amazing to me about it is how interaction design and storytelling is slowly starting to crawl out of the screen. This project embodies everything that I love: storytelling that beautifully integrates traditional narrative with interactivity, inventive use of emerging technologies and a seamless integration of physical experiences with digital media.

Compare any iPhone game to the experience of interacting with something tangible. It's impossible. It's like a nicotine patch instead of a cigarette or drinking wine out of a straw.

It's time for web design to think outside the screen box. How we touch our media is as important as how content responds to us.

FITC is pretty stoked that AdobeTV now has an FITC channel! There are only 6 videos up right now, but watch for more to come out shortly! Check it

Our cool friends at Influxis were good enough to not only stream the event live, but they captured most of them and have offered them up for anyone to watch! Check it