This year marked my fifth trip to Austin Texas for the South by Southwest Interactive Conference. Over the years, I have been fortunate enough to speak on some exciting panels, meet some amazingly talented people, and listen some truly innovative thinkers. This year was no exception... What struck me about this year's conference was the adoption of digital media by almost every vendor, and venue. Interactive twitter hashtag driven walls, touchscreens, and Interactive kiosks were strategically positioned in every direction, and as far as the eye could see. It was great to see the adoption of all this media in one place.

Another huge change was in the shift in the attendance. When I first presented at SXSW in 2005, the audience was populated more with digital pioneers, creative technologists, and artists who used the web as a canvas. Five years later, every other person I met was an Agency talent recruiter. It really changed the perception of the a conference for me. Sure SXSW was always a great networking event, in that it was a place for lateral conversations between those of us in the digital world, but now it had a much more business like feel to it. Overall it was an amazing week. I would be doing the Barbarian group a dis-service by not commenting on the fact that they threw the most amazing party I have ever witnessed at SXSW! Kudos to all, it was great meeting each and everyone of you. See you next year in Austin.

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