As entertainment moves accross sceens and infiltrates our lives and different points, we as designers, advertisers, and content creators are constantly striving to find new ways to extend the message. Mobile has allowed us to occupy even the smallest pockets of time in peoples hectic lives. The Internet has allowed us to widen the story, and provide details to the most granular level. Fans of the show LOST can attest to that fact. Digital television, Hulu, Tivo, Boxee, and AppleTV have given us the power to reschedule the broadcast to fit into our lives.

Technology continues to grow faster than ever, and our ability to deliver this content has increased 100 times over in the past decade online. For the better half of 2009 I spent my days and night working with an incredible team at POKE New York on a project for 19 Entertainment. The idea was to transfer the Reality TV concept successfully to the Internet. The challenge was... How the f*ck are we going to do this? I mean how do you stream HD quailty video from every angle in the house that TV producer would want to see, how do you rig up all the mics to capture every conversation... In short, how do you make a physical house in Hollywood an all digital, always on 24/7 model for the tech house of the future?

I will not bore you with tons of documentation, facts, and strategies... that would be like soooo 2009.. Instead read the next few sentences as an overview, then I suggest you just take a trip over the the site. It is a shining model of how to distribute content, work in major brand sponsors, and convert an audience into a following.

Three CDNs drive data delivery through a 150 MB pipe out of the house, and there’s also a wireless microwave backup system. The 56 H.264 cameras, which are located in plain sight all around the property (including, yes, the bathrooms) are recording at 500 kbps and 1 mbps to allow for differences in user connections. The entire filming process is strictly digital, flowing directly from the cameras to the estimated 13-15 servers in place to store up to 40 terabytes of footage. If I Can Dream is also notable for being the first series on Hulu available internationally.

Swing over to http://ificandream.com  or hit up the house on twitter @IICDHouse

You asked, we listened!  We've extended the deadline for video entries for the Women At FITC contest to this Friday, March 5th.

So, how do you get your ticket?
Simple. Tell us with a VIDEO or a Flash Movie why attending FITC Toronto 2010 would be important to you! Tell us your story, why would attending would make a difference? Then, on March 5th we will select the top 50, and give out free tickets! Its that easy!

The official rules and all details can be seen at http://fitc.ca/women

Here are some of the awesome entries that we've received so far.

Bent Stamnes has been a demoscener since 1989, mainly doing music and graphics for countless productions for many different demoscene groups and platforms. He has been the main organizer for several popular demoscene events, and in 2004 he co-authored the book "Demoscene: The Art of Real-Time".

Bent has served as senior editor for the digital magazine ZINE since 2007. In October 2007, he traveled to San Francisco to host demoscene outreach panels with NVIDIA, Pixar, Adobe and ILM. In August of 2008, he took part in organizing the biggest demoscene event on US soil: NVScene, hosted by NVIDIA.

Recently, he founded displayhack.org, a website and community dedicated to showcasing (and competing in) short real-time VFX challenges. He also maintains his own website and portfolio at Transistor Bass. He'll be presenting Scene.org Awards: The Best Real-Time Graphic Demos of 2009 at FITC Toronto 2010 in April.

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